branding
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logo design
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branding // logo design //
IWAE Brand Identity
Institution
ingram’s water & air
Year
2025
Whole Home Comfort.
IWAE, formally known as Ingram’s Water and Air Equipment, has more than thirty years experience selling and servicing filtration, purification, and home comfort equipment. They have been bringing HVAC equipment directly to the homeowner as an ecommerce retailer since 2000. While they’ve grown quite a bit since their creation, iwae continues to bring the “small-town service” to all 50 states.
Design Process
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Design Process *
The Iwae rebrand aimed to update the visual identity for today’s design trends and market. The previous logo and website confined Iwae to water and air equipment. As the company expanded rapidly in 2025 into new categories and launched its own brand, the rebrand repositioned Iwae within the HVAC market and created space for consumers to recognize it as a whole‑home e‑commerce business.
Ingram’s Water & Air began as a small-town family business. Over the past thirty years it has grown into a multimillion-dollar e-commerce company serving all 50 states. the goal was to keep its branding rooted in that same small-town, family-oriented feel.
download the full brand guide [here]
Brand Guide
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Brand Guide **
