Tundra Tunnel

Institution
ingram’s water & air

Year
2024

Tundra Tunnel Mural

Every summer, Paducah, KY hosts a free public event called "BBQ on the River," which brings food trucks and vendors from across the country for a barbecue contest. In 2024, Ingram’s created a shipping-container cooling tunnel using MrCool HVAC equipment. Because temperatures can climb into the 90s, Ingram’s wanted to provide visitors a cool space that also served as an advertising billboard. The result was the Tundra Tunnel.

For my first project at the company, I was assigned to design a photo-op–ready billboard that would draw visitors, complement the current MACA (Make America Cool Again) marketing campaign, and fit the brand’s messaging.

*All political opinions expressed were those of the company, not my personal views.

Layout Design created for the construction of the Tundra Tunnel

Design Process

*

Design Process *

For this project I conducted extensive visual research into experimental marketing and mural design. Because the company wanted a “better America” rooted in the past, I drew heavily on vintage postcard aesthetics, national park imagery, and classic Americana.

The design evolved through multiple iterations—some centered on the flagship location, others addressing Kentucky more broadly. The final concept imagines HVAC equipment cooling iconic American landmarks.

All imagery and layout were hand-drawn and produced in Adobe Illustrator.