marketing
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graphic design
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marketing // graphic design //
2025 Christmas
Institution
ingram’s water & air
Year
2025
After the success of the 2025 Black Friday campaign, I was asked to recreate our multichannel marketing for a month-long Christmas sale. A popular 2025 trend was the “Ralph Lauren Christmas” aesthetic — classic holiday motifs and abundant plaid. My aim was to craft a cohesive Christmas look that spoke to our older audience while remaining fresh and aligned with current marketing trends.
I launched the marketing campaign across our channels, targeting active users in our Klaviyo segments. I highlighted a range of sale items and promoted the website pop‑up discount code.
Whole Home Holiday!
Landing Page
For the Christmas 2025 landing page, I reused the design and elements from the previous Black Friday sale to speed up development. The page showcased our top offerings, included a resource sale guide, and gave visitors the option to sign up for our marketing emails.
all web designs were created in figma and all graphics created in the adobe suite.
For this campaign I focused on GIFs and short-form video graphics across social channels and email. I tested several eye-catching design styles to boost engagement and drive traffic to our site, using Canva, CapCut, and the Adobe suite to produce the visuals.
Motion Graphics
