marketing
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graphic design
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marketing // graphic design //
2025 Black Friday
Institution
ingram’s water & air
Year
2025
This Black Friday was my first as the new Creative Marketing Manager at Iwae. I designed the campaign assets and rolled them out across our marketing channels. For the season, I leveraged our expanding Klaviyo segments, targeting them in the weeks before BFCM to build anticipation. We also introduced a sale-code popup for the first time, which increased our email and SMS sign-ups.
The weekend set records for Iwae — our Cyber Monday email alone generated over $60,000 in revenue, far surpassing previous years.
Winter Cheer Sold Here.
Landing Page
Each Black Friday season we refresh our sales landing page to align with the campaign’s marketing theme. The page serves as a guide to the sale highlights we’re promoting, with key links for signing up to the sales newsletter and accessing our in‑depth resource guide for each featured product. As the web designer, I was responsible for creating and updating the page graphics. The wireframes were designed in Figma and implemented in our site’s Magento backend.
Graphics
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Ad Sets
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Graphics // Ad Sets //
