For Q1 and Q2, our marketing team was inspired by the awkward family JCPenney photoshoots of the 1980s and 1990s. With a limited budget, we decided to build a playful campaign using the quirky stock photos we’d collected over several months. The awkward-family aesthetic also echoed the notorious 1980s tech print ads, and we applied the resulting graphics across our website, emails, ads, and social posts.

throughout the design process, i did a lot of visual research looking into different ad campaigns from brands like apple and honda. i found that these ads comprised of an image with quirky large serif copy to draw in the audience.

view the pinterest board [here]