ui ux
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web design
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ui ux // web design //
Enhanced Brand Content
Institution
ingram’s water & air
Year
2026
amazon a+ content is a high conversion marketing tool sellers can use on their products to maximize their listings. the style of a+ content was well-liked by leadership at iwae and a desired was shared to recreate the enhanced brand content onto listings on the iwae site. the first iterations were time intensive and caused development lag in our timelines. in an effort to streamline my workflow and cut out roadblocks, i worked directly with our website developers to create a personalized widget that could be recreated and implemented across all listings, allowing me the ability to design assets and upload them myself. this cut the timeline from 2 weeks to 2 days.
throughout the building process, i did extensive research on the most successful parts of amazon a+ content and how to tailor it our needs. during the building process, i worked with developers to make the backend workflow fully customizable to the task, going as far to include instructions within the widget to make it easy for others to use.
Widgets Made In-House.
Design Process
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Design Process *
during my research on what makes a+ content successful, i found that live text, customizable headers, and image alt text were found to be the most important pieces to include in the widget design. live text allows crawlers to read the content, allowing us to create seo rich copy for our products.
i designed the enhanced brand content to fit seamlessly to allow breakpoints, adding arrows on mobile so users can more easily navigate the content.
the template includes a header h2, subheader h3, and copy paragraph tags on each slide. there is an option to include up to three icons and captions, which can be toggled on/off depending on the design. within the widget’s settings, you can customize all text color to meet accessibility standards depending on the background image.
view the widget in action [here]
