ui ux

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web design

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ui ux // web design //

MRCOOL DIY Page

Institution
ingram’s water & air

Year
2026

in 2025, I was tasked with updating and designing the promotional landing page on Iwae for the brand MRCOOL and their DIY HVAC lineup. The page’s goal is to drive traffic from MRCOOL DIY searches to Iwae and showcase our selection of the brand’s products. With MRCOOL expanding their DIY offerings in 2025, the page was revised to accommodate the new systems.

Throughout this project, I collaborated directly with the MrCool team on asset creation and upkeep of brand guidelines.

view the landing page [here]

Promotion Landing Page

Mockup showcasing the IWAE MrCool DIY Mini Split landing page created by Caitlyn Cooper for Ingram's Water and Air Equipment

Landing Page

While building this webpage, I prioritized a clear, easy-to-navigate landing experience because the DIY series can be hard to tell apart. Immediately after the hero section, a comparison lineup displays each system’s differences and key features, helping users determine which system best fits their needs.

I designed the webpage’s overall look to reflect mrcool’s visual style, using glassmorphism and clean layouts to mirror the brand and build audience trust.

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